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Recognized.
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Trusted.
Meet Joseph G. Lore
President & Founder | Trichologist
From a young age, my father taught me a valuable lesson that has guided my career: “If you want to be successful in business, you must always be the lead dog—or the view never changes. Leaders lead.” That mindset has fueled over 30 years of innovation in hair restoration. Traditional treatments for hair loss have failed millions—over the past two decades, hair loss for men and women has risen from 40 million to 70 million. Witnessing this dramatic rise, I realized the industry needed a completely new approach, which led me to revolutionize the way hair loss is treated, focusing on innovation, science, and natural results rather than outdated methods.
In the 1990s, I was the first to bring laser light therapy from Europe to the U.S., now the #1 method to stop hair loss. I also pioneered Cold-Fusion Hair Extensions by Great Lengths, testing the prototype that addresses hair extensions’ biggest challenge—damage—and sponsoring the MTV Movie & Video Awards multiple times, introducing what is now known as the hair choice of the stars. My work has been recognized across the media, including the cover of New York City Resident Magazine, appearances on nationally syndicated talk shows like The Donna Drake Show, and coverage in over 150 publications including CBS, ABC, FOX, and CNBC.
In 2000, I created CTR, a celebrity-endorsed, non-surgical hair replacement system called Virtual Skin, which mimics real hair, integrates seamlessly, and is completely undetectable.
In 2020, I acquired rights to an advanced pulse-energy hair regrowth technology from Barcelona, utilizing a combination of all-natural sterile peptides and precision microchip delivery—a system we remain the only company in the United States to offer. Three decades of innovation, a long list of firsts, and a commitment to excellence have established us as leaders in hair restoration. At our company, we don’t just follow trends—we create them. When it comes to your hair, don’t settle for anything less than the best.
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The #1 Hair Regrowth Treatment in the USHair Replacement
The System Celebrities Swear By
Voted the Best in Hair Extensions!

Cold Fusion Hair Extensions
No Glue. No Heat. No Damage.
Discover The Ultimate Experience In Luxurious, 100% Premium Human Hair Extensions.
Ideal for fine and damaged hair.
See Why We Are the Trusted Choice by Celebrities and the chosen sponsor of the MTV Movie and Video Awards.
“If you’ve tried everything, like I did, and nothing has worked, I can’t recommend Joe enough. He will listen, he will care, and he will do everything in his power to help you—just as he did for me.”
Elizabeth C.


Joseph Lore Shares His Expertise on National TV Talk Show
Guci Image specializes in hair loss treatments for both men and women with a location in N.J. & deals with all types of hair loss. We understand hair loss is unique to each individual and should be treated as such. Our belief is, it’s never just one thing that separates you from your perceived competition.
We have a very unique approach to all types of hair loss, especially Women’s hair loss. We understand the devastating effects it can have and take pride in the fact that we have helped many men and women regain their confidence and self-esteem.
What’s Really Causing Women to Lose Their Hair?
Find The #1 Reason That’s Stopping You From Your Hair Loss Recovery.



